https://www.32cars.ru/posts/id-2851-nissan-i-mazda-zahoteli-vernutsja-na-kitajskij-rynok
Nissan and Mazda wanted to return to the Chinese market
New Nissan and Mazda models for China were announced in Beijing
Nissan and Mazda wanted to return to the Chinese market
New Nissan and Mazda models for China were announced in Beijing
2024-04-25T08:36+03:00
2024-04-25T08:36+03:00
2024-04-25T08:36+03:00
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Against the backdrop of fierce competition and declining market share, Nissan and Mazda have introduced new car models specifically tailored for Chinese consumers. The presentation took place at the Beijing Auto Show, where Japanese automakers expressed their intention to regain their position in the world’s largest auto market. Nissan showed two electric concept vehicles and two plug-in hybrid vehicles, developed together with local partner Dongfeng. Nissan CEO Makoto Uchida emphasized that the new models confirm the company’s commitment to the Chinese market and its specifics, especially in the electric vehicle segment. Mazda, not lagging behind, introduced the EZ-6 sedan, which will be available in both an all-electric version and a hybrid one. In addition, the company plans to release the Arata crossover in China in 2025, also in two powertrain options. According to Mazda CEO Masahiro Moro, the electric version of the EZ-6 will offer a range of about 600 kilometers, while the hybrid version will be able to travel about 1,000 km. The announcements are part of a broader strategy by Japanese automakers to re-enter the Chinese market, which has come under threat in recent years due to increased competition from local brands such as BYD, which have better adapted to the tastes of young Chinese consumers. Nissan and Mazda have faced a number of challenges in recent years, including internal disputes and worsening economic performance, which has affected sales volumes and financial results. However, a new strategic approach, including plans to export cars from China starting in 2025, as well as a possible collaboration between Nissan and Honda to develop components for electric vehicles, demonstrates their intention to not only restore, but also significantly strengthen their position in the market.
2024
World News
ru-RU
New Nissan and Mazda models for China were announced in Beijing
Against the backdrop of fierce competition and declining market share, Nissan And Mazda presented new car models specially adapted for Chinese consumers. The presentation took place at the Beijing Auto Show, where Japanese automakers expressed their intention to restore their positions in the world’s largest automobile market.
Nissan showed two concept electric vehicles and two plug-in hybrid vehicles, developed jointly with a local partner Dongfeng. CEO Nissan Makoto Uchida emphasized that the new models confirm the company’s commitment to the Chinese market and its specifics, especially in the electric vehicle segment.
Mazdanot to be outdone, presented a sedan EZ-6, which will be available in both fully electric and hybrid versions. In addition, the company plans to release a crossover in China in 2025. Arata, also in two versions of power plants. According to the CEO Mazda Masahiro Moro, electric version EZ-6 will provide a range of about 600 kilometers, while the hybrid version will be able to travel about 1000 km.
The announcements are part of a broader strategy by Japanese automakers to re-enter the Chinese market, which has come under threat in recent years due to increased competition from local brands such as BYDwhich have better adapted to the tastes of young Chinese consumers.
In recent years Nissan And Mazda faced a number of challenges, including internal disputes and deteriorating economic performance, which impacted sales and financial results. However, a new strategic approach, including plans to export cars from China starting in 2025, as well as possible cooperation Nissan And Honda in the development of components for electric vehicles, demonstrates their intention not only to restore, but also to significantly strengthen their position in the market.
