https://www.32cars.ru/posts/id-2867-plan-b-xpeng-mozhet-zajti-v-evropu-cherez-okno
Plan B: XPeng will try to enter Europe through the window
XPeng is considering overseas production due to EU pressure
Plan B: XPeng will try to enter Europe through the window
XPeng is considering overseas production due to EU pressure
2024-04-25T13:16+03:00
2024-04-25T13:16+03:00
2024-04-25T13:22+03:00
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Chinese electric vehicle maker XPeng, facing tighter scrutiny from European regulators, is considering setting up production outside China. A recent European Commission investigation into whether Chinese electric vehicles are receiving unfair government subsidies is forcing the company to rethink its strategy. XPeng currently exports small quantities of its vehicles, but changes in the EU regulatory environment may prompt company to revise its plans. “There is no strategy that is set in stone,” Reuters quoted Gu as saying. “We must adapt to the demands of competition. We are now entering markets with products made in China.” However, if production or supply chains need to be adapted to remain competitive, XPeng is prepared to make such investments. The company is aiming to increase the share of its international business in overall sales, which is forecast to rise to 10% this year, up from 1-2% last year. XPeng also sees the United States as an important market and a long-term target, but a “challenging one.” situation” complicates the development of a “bold entry plan.” The company already sells its cars in the Netherlands, Norway and Germany and plans to enter other European markets, including France, Italy and the UK. While other Chinese automakers are cutting costs amid a price war, XPeng is vowing to invest heavily in technology development as buyers The world’s largest auto market is increasingly looking for high-tech features when choosing cars. In February, the company announced plans to hire 4,000 employees this year and invest 3.5 billion yuan ($482 million) in artificial intelligence for autonomous driving. As such, XPeng is actively adapting to global challenges, seeking to not only maintain but also strengthen its position in the global market. on the global stage in the face of growing competition and regulatory pressure.
2024
World News
ru-RU
XPeng is considering overseas production due to EU pressure
Chinese electric vehicle manufacturer XPeng, facing increased scrutiny from European regulators, is considering setting up production outside of China. A recent European Commission investigation into whether Chinese electric vehicles are receiving unfair government subsidies is forcing the company to rethink its strategy.
As reported at the Beijing Auto Show Brian Gu, co-president of the company, currently XPeng exports small quantities of its cars, but changes in the EU regulatory environment may prompt the company to reconsider its plans.
“There is no strategy that is set in stone,” Gu was quoted as saying by Reuters. “We must adapt to the demands of competition. We are now entering markets with products made in China.”
However, if production or supply chains need to be adapted to remain competitive, XPeng ready for such investments. The company is aiming to increase the share of its international business in overall sales, which is forecast to rise to 10% this year, up from 1-2% last year.
XPeng also sees the United States as an important market and long-term target, but the “challenging situation” makes it difficult to develop a “bold entry plan.” The company already sells its cars in the Netherlands, Norway and Germany and plans to enter other European markets, including France, Italy and the UK.
As other Chinese automakers cut costs amid a price war, XPeng promises to invest heavily in technology development as buyers in the world’s largest auto market increasingly look for high-tech features when choosing cars. In February, the company announced plans to hire 4,000 employees this year and invest 3.5 billion yuan ($482 million) in artificial intelligence for autonomous driving.
Thus, XPeng actively adapts to global challenges, striving not only to maintain, but also to strengthen its position on the world stage in the face of growing competition and regulatory pressure.
