4 mistakes clients make when promoting their business on the Internet

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About the misconceptions of customers when promoting their companies on the Internet – Anton Smetanin, owner of the digital agency ARTNET STUDIO

Mistake #1.

Look for a contractor not by the quality of services, but by price

The first and main mistake is the temptation of a low price. When clients are looking for contractors to promote their business on the Internet (website creation, its support, promotion on social networks, website advertising, integration with CRM, etc.) and focus on a low price. I’ll explain why: if an agency asks for 5,000-10,000 rubles for advertising on VKontakte or Yandex, then most likely this agency recruited specialists, as they say, “by advertisement.” Or students who are just undergoing training, or freelancers. I have nothing against freelancers, but there are certain difficulties in working with them. A freelancer is not a company. He may get sick, go to another country and miss his deadlines. For a good specialist, this service cannot cost less than 20 thousand rubles. Cheap service means poor quality work.

ARTNET STUDIO is a full-service Internet agency: we will develop a marketing strategy based on the budget, business specifics and niche. A company with experience in promoting business on the Internet since 2008, which values its reputation and therefore guarantees the quality of its services and precise deadlines.

Mistake #2.

Do not choose a certified agency

There are a lot of offers on the market to promote your business on the Internet. As I said above, some people, having basic skills in working with simple constructors, provide their services for a nominal fee. However, the customer, agreeing to such proposals, receives a template project. In most cases, he does not notice this, since he does not have specialized knowledge in the field of advertising, web design, promotion and programming.

Therefore, it is important for the customer to study the portfolio and read the reviews of the agency’s existing clients. It may also be useful to find information about the company in public sources and request information about agency certification from its partners. This will help you choose a reliable and professional contractor to promote your business.

ARTNET STUDIO is a certified agency of Yandex.Direct, VKontakte, CMS 1C-Bitrix and CRM Bitrix24, an accredited IT company by the Ministry of Digital Development, Communications and Mass Media of the Russian Federation. Each specialist in our company has at least 5 certificates confirming their competence. Certificates from Yandex and VKontakte confirm that our agency has high expertise in effective advertising Yandex.Direct and VK Advertising and meets quality criteria. Our clients can be sure that advertisements are configured correctly, work effectively and do not drain the budget.

Mistake #3.

Save advertising budgets

When promoting on social networks such as VKontakte and creating contextual advertising, clients often start with a small budget. For example, they are ready to allocate 5-10 thousand rubles. This is very little even for testing advertising campaigns. At the beginning of a campaign there is a ramp-up phase and it is recommended that you advertise for at least two months to get results. This is due to the fact that in the first two months advertising analytics is collected, which allows you to improve your promotion strategy, eliminate ineffective keywords, sites, etc. Thus, in promotion on social networks and contextual advertising, important factors are the starting budget, the duration of the campaign and the analysis of the results, which makes it possible to achieve higher advertising effectiveness rates.

When choosing contractors, I recommend evaluating their experience and presence in various industry ratings, and paying special attention to the presence of a personal manager who will be responsible for interacting with you. It often happens that agencies do not provide such an opportunity, and no one actually controls the customer’s service. It is important that when working with a client, the agency uses various means of communication that are convenient for the client, including such popular platforms as WhatsApp, VKontakte, Skype, Telegram, as well as mail and other available communication channels. You also need to pay attention to the fact that the selected agency has its own office with specialists on staff!

ARTNET STUDIO – we have been responsibly promoting your business on the Internet since 2008 and bringing the necessary clients! We are among the top 100 in Russia in the category “Website development and promotion”

1000+ turnkey projects of various levels of complexity have been developed, 500+ advertising campaigns have been launched and 300+ sites have been placed in the TOP of search engines
More than 500+ clients trust us with their tasks
TOP 100 best internet agencies in Russia*
1st place in the ranking of contextual advertising agencies in Kirov*
1st place in the ranking of internet marketing agencies in Kirov*
1st place in the ranking of agencies for the development and promotion of websites in Kirov*.

Mistake #4.

The customer does not want to participate in the project

When silence is not golden or a crisis of communication. Another common mistake made by clients is that they do not want to participate in the implementation of the project and say: “Do everything yourself.” Not having clear lines of communication between you and the contractor leads to frustration and mistakes. No online agency knows about the customer’s business better than the customer himself! Therefore, it is very important for the client to participate in all processes: these can be the owners themselves or Internet marketers of the enterprises. This will give a clear understanding of where and how to move, and that every question and comment will be taken into account in the final product.

Clients do not turn to ARTNET STUDIO for advertising on the Internet. They want us to help them make a profit from it. Money! Therefore, before developing a marketing strategy, we always analyze the client’s business, collect data, and clarify the objectives. And only then do we develop a strategic plan to solve these problems. The client clearly understands the progress of our work, what we do and why!

I have listed only a number of problems that entrepreneurs face when choosing a contractor. In fact, they are manifold and can seriously undermine the sustainability and development of a business. On the path to choosing a reliable partner, it is critical to be informed and cautious. Your success directly depends on the quality of your choice at the beginning of this path.

ARTNET STUDIO is a certified agency that puts the interests of clients at the forefront. We value our clients and prove this in practice, providing not only high quality services, but also an integrated approach to each project.

Choosing professionalism and responsibility is an investment in the future of your brand. Let’s create a success story for your business together!