Speaking to the press, NVIDIA CEO Jensen Huang said that the high cost of GeForce RTX 40-series graphics cards is the norm. The other day, the manufacturer introduced the older models of the new generation based on the Ada Lovelace architecture – GeForce RTX 4090, RTX 4080 16GB and RTX 4080 12GB. New items impress not only with their characteristics, but also with the price – they respectively cost $1599, $1199 and $899.
Image Source: NVIDIA
“The idea that the cost of chips will go down is a thing of the past. Moore’s Law no longer works. Machining 300mm silicon wafers today is much more expensive than before.”Huang said in a conversation with reporters, answering a question about the high cost of new video cards.
Moore’s law states that the number of transistors on an integrated circuit chip should double every 24 months, and their cost should remain the same (in other versions, the price for the same decreases by 1.5-2 times). Huang cited the rising cost of components and the difficulty in adding additional performance as the main reasons for the high prices of new GPUs. Instead of Moore’s law, the head of NVIDIA focused on the correlation of prices and general improvements that new generation video cards offer.
“If we compare the performance of $899 and $1599 cards a year or two ago with Ada Lovelace cards at the same price, then the performance of the new generation of accelerators is monumentally better. Outrageously better”Huang added.
Separately, NVIDIA noted that those who do not want to spend so much money on next-generation graphics cards can take a look at the GeForce RTX 30-series models: “GeForce RTX 3080 was and still is a great value for money. And we will continue to release it”.
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