A coincidence, but a fact. Apple stopped increasing RAM in Macs when Tim Cook became CEO

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Apple regularly increased RAM in base Macs up until 2012. But that trend stopped just as Tim Cook became CEO, Mastodon user David Schaub reported.

The last time Apple increased RAM in the base iMac and MacBook Pro was in 2012. Then the company first began to offer a minimum of 8 GB of RAM.

In 2024, it’s still standard on iMac, MacBook Pro, and Mac mini.

With the MacBook Air it’s a little different. In 2011, this model was offered with 4 GB of RAM, and in 2017 – with 8 GB. Since then there have been no changes.

Many Apple users often criticize the company for still offering 8GB of RAM in the base, especially in the MacBook Pro. The coincidence with the arrival of Tim Cook as CEO of Apple is interesting, but has little to do with reality.

Previously, the performance gain was more noticeable, and the lack of RAM was felt more strongly. If you look at the graphs, from 2000 to 2006 the amount of RAM in the iMac increased 10 times: from 50 to 500 MB. Based on this logic, the iMac should now have at least 800 GB of RAM in the base.

In fact, modern computers need from 8 to 64 GB of RAM, depending on the tasks. In addition, Apple focused on other technologies that increased Mac performance: its own ARM processors, the transition to fast SSDs and optimizations of macOS. According to Apple, the Mac’s 8GB of RAM is comparable to Windows’ 16GB. [MacRumors]

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