Recommend: “Purple Cow” by Seth Godin

Today I want to tell you my opinion about the book “Purple Cow” by Seth Godin.

“Purple Cow” is like that idea that pops out of your head and makes everyone around you go nuts.

Seth Godin, marketing guru, explains that in a world where everyone is running in the same circle, you need to stand out. And how to do this? Well, you have to be original, like a “purple cow” among all the usual ones.

Here are a couple of cool thoughts from the book:

• In the world of ideas and proposals, you need to stand out, otherwise you will drown in the gray crowd.
• Think outside the box! Don’t copy others, but invent your own. It will always attract attention.
• Sometimes you have to take risks to succeed. Even if everyone around says “this won’t work.”
• Look for opportunities everywhere! The world is full of ideas that are just lying around. Take them and turn them into something cool!
• Move towards perfection! Don’t stand still, develop and improve.
• This book gives cool instructions on creative thinking, inspires you to search and helps you go beyond the ordinary.