Mercedes is focused on China, promising new investments

https://www.32cars.ru/posts/id-2852-mercedes-ukrepljaet-svjazi-v-kitae-novye-investitsii-v-partnerstvo-s-baidu

Mercedes is focused on China, promising new investments

Mercedes-Benz announced new investments in cooperation with China

Mercedes is focused on China, promising new investments

Mercedes-Benz announced new investments in cooperation with China

2024-04-25T08:47+03:00

2024-04-25T08:47+03:00

2024-04-25T08:53+03:00

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At a press conference on the first day of the Beijing Auto Show, attended by Baidu CEO Robin Li, Mercedes-Benz China head Hubertus Troska said the company would continue to invest in collaboration with Chinese partners such as internet giant Baidu. He said China remains a key market in Mercedes’ global strategy and is “the most dynamic market for new energy vehicles.” Mercedes sales director Duan Jianjun also spoke at the event, highlighting the company’s introduction of several electric models at the auto show, which should dispel “rumors” that the German automaker is abandoning electrification. In addition, company executives announced the launch of an electric version of the G-Class in China this year. In February, Mercedes moved some of its sales targets for electrified vehicles forward by five years, while reassuring investors that the company will continue to improve models with internal combustion engines. This move is part of a global reorientation of the strategy of foreign automakers in the Chinese market, where local competitors are actively increasing the production of new mass and luxury electric vehicles. The first quarter showed a 12% drop in Mercedes sales in China, indicating fierce competition in the market. However, increased investment in strategic partnerships and product development targeting the electric vehicle segment shows that Mercedes is committed to strengthening its position and adapting to rapidly changing market demands.

2024

World News

ru-RU

At a press conference that took place on the first day of the Beijing Auto Show and was attended by the CEO Baidu Robin Li, Head of China Division Mercedes-Benz Hubertus Troska said the company will continue to invest in cooperation with Chinese partners such as the Internet giant Baidu. According to him, China remains a key market in the global strategy Mercedes and is “the most dynamic market for new energy vehicles.”

Director of Sales Mercedes, Duan Jianjun, also spoke at the event, highlighting that the company has introduced several electric models at the auto show, which should dispel “rumors” that the German automaker is abandoning electrification. In addition, company executives announced the launch of an electric version G-Class in China this year.

In February Mercedes pushed some of its electrified vehicle sales goals forward five years while reassuring investors that the company will continue to improve models with internal combustion engines. This step is part of a global reorientation of the strategy of foreign automakers in the Chinese market, where local competitors are actively increasing the production of new mass and luxury electric vehicles.

The first quarter showed a drop in sales Mercedes in China by 12%, indicating fierce competition in the market. However, increased investment in strategic partnerships and product development targeting the electric mobility segment shows that Mercedes aims to strengthen its position and adapt to rapidly changing market requirements.