https://www.32cars.ru/posts/id-2863-japonskie-avtogiganty-v-kurse-trendov-toyota-i-nissan-na-puti-k-ii
Toyota and Nissan cars learn from tech giants
Toyota and Nissan announced the creation of a technology alliance with Tencent and Baidu
Toyota and Nissan cars learn from tech giants
Toyota and Nissan announced the creation of a technology alliance with Tencent and Baidu
2024-04-25T12:06+03:00
2024-04-25T12:06+03:00
2024-04-25T13:24+03:00
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At the Beijing Auto Show, Toyota and Nissan, two of Japan’s largest automakers, announced collaborations with Chinese tech giants Tencent and Baidu, respectively. These partnerships highlight the importance of developing artificial intelligence in the automotive industry and the desire of Japanese brands to adapt to the rapidly changing technological realities of the Chinese market. In recent years, Japanese automakers, once leading positions in the Chinese market, have faced serious challenges. Local manufacturers, led by BYD, have successfully gained market share by offering electric cars with advanced software to young people. Toyota will start selling a Tencent-powered passenger car in China this year, which uses a huge database, artificial intelligence and cloud computing. This partnership will enhance the functionality and appeal of Toyota vehicles in the Chinese market. Nissan, in turn, has signed a memorandum of understanding with Baidu to conduct research in the field of artificial intelligence and smart cars. The company plans to use Baidu’s generative AI to explore the possibilities of future technologies and equip its cars in China with AI products from Baidu. These partnerships also demonstrate how competitive the Chinese market has become for global auto giants such as Toyota, which, despite declining sales, has avoided major blows , unlike Honda and Nissan. In 2023, Toyota’s sales in China fell 1.7% to 1.9 million vehicles, marking the second straight year of sales decline. Amid the struggle for relevance in the Chinese market and pressure from the shift to electric vehicles, the rise of local brands and a price war, such alliances, according to Reuters, may be the key to success. Toyota also unveiled two new electric vehicle models for the Chinese market at the Beijing Auto Show, highlighting its commitment to innovation and adaptation to the demands of one of the world’s largest markets.
2024
World News
ru-RU
Toyota and Nissan announced the creation of a technology alliance with Tencent and Baidu
At the Beijing Auto Show Toyota And Nissantwo of Japan’s largest automakers, have announced collaborations with Chinese tech giants Tencent And Baidu respectively. These partnerships highlight the importance of developing artificial intelligence in the automotive industry and the desire of Japanese brands to adapt to the rapidly changing technological realities of the Chinese market.
Japanese automakers, once leaders in the Chinese market, have faced serious challenges in recent years. Local producers, led by BYDhave successfully gained market share by offering electric vehicles with advanced software to youth.
Toyota this year will begin sales in China of a passenger car with technology Tencent, which uses a huge database, artificial intelligence and cloud computing. This partnership will enhance the functionality and attractiveness of cars Toyota on the Chinese market.
Nissanin turn, signed a memorandum of understanding with Baidu to conduct research in the field of artificial intelligence and smart cars. The company plans to use generative AI Baidu to explore the possibilities of future technologies and equip their cars in China with AI products from Baidu.
These partnerships also demonstrate how competitive the Chinese market has become for global auto giants such as Toyotawhich, despite declining sales, avoided serious blows, unlike Honda And Nissan. Sales in 2023 Toyota in China fell 1.7% to 1.9 million vehicles, marking the second straight year of declining sales.
Amid the struggle for relevance in the Chinese market and pressure from the shift to electric vehicles, the rise of local brands and a price war, such alliances could be the key to success, according to Reuters. Toyota also unveiled two new electric vehicle models for the Chinese market at the Beijing Auto Show, highlighting its commitment to innovation and adaptation to the demands of one of the world’s largest markets.
