SKY Radio manages to maintain a leading position in key media indicators and respond to the requests of an audience of thousands. According to Kantar Emor research, over the past six months, SKY Radio has been listened to by 73 thousand people a week. Second place is shared by Super Radio and Narodnoe Radio – 58 thousand listeners per week each.
The most popular entertainment radio show in Russian among commercial radio stations in Estonia is the morning show ZapuSKY! on SKY Radio – 28 thousand listeners per week and the evening show Drive Time, which is preferred by 32 thousand radio listeners.
Among listeners aged 20 to 55 years, Super Radio, along with People’s Radio, have 39 thousand listeners per week and remain second after SKY Radio (54 thousand per week) in the list of radio preferences of the country’s listening audience.
According to Kantar Emor, during the week from October 2023 to March 2024, listeners of commercial Russian-language stations in Estonia demonstrated the following preferences:
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Tags: SKY Radio confirmed status Russianlanguage music entertainment radio station Estonia
