NMG created the creative association “What is Needed”. It was headed by Denis Vsesvyatsky

NMG created the creative association “What is Needed”. It was headed by Denis Vsesvyatsky
NMG created the creative association “What is Needed”. It was headed by Denis Vsesvyatsky
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Denis Vsesvyatsky

The National Media Group (NMG) has created a studio on the basis of STS Media for producing and producing animation projects for family and adult audiences, as well as producing cross-media special projects. The creative association was named “What is necessary” (TO “What is necessary”). It was headed by media manager Denis Vsesvyatsky. Sostav was informed about this by NMG.

In his new position, Vsesvyatsky will produce animation projects for family audiences with a separate focus on animated content for adults, as well as producing special projects.

Denis Vsesvyatsky, director of TO “What is necessary”:

The creative association “What is necessary” will focus on ensuring that new animation projects speak the same – modern – language with the audience and set a high bar for imagination. TO “What is necessary” is open to cooperation and new ideas with all talented and promising players in the media market and beyond.

From 2016 to September 2023, Vsesvyatsky served as general director of the 2×2 TV channel. He was replaced in this position by former Match TV marketing director Dmitry Limar. It was noted then that Vsesvyatsky would continue to work with 2×2 as a creative director and would develop animation projects of his own production.

Vsesvyatsky has worked on the 2×2 TV channel since 2008. From 2010 to 2016, he was director of the promotion and marketing department. Before joining “2×2”, the expert at various times worked as a brand manager at the Sybarite Group, PR director of the Denis Simachev brand, as well as a journalist and copywriter.

Previously, NMG launched the “Experimental Creative Association” (ETO), a laboratory for debutants and students to develop projects for the entertainment and information segments of the holding’s broadcasting, online platforms, as well as full-length films for theatrical distribution. The director of strategic communications at STS Media, Kim Belov, became the head of IT.

The article is in Russian

Tags: NMG created creative association Needed headed Denis Vsesvyatsky

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